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Salvador De La Cruz's career in the wine industry started at the ripe young age of nine when he became a vineyard worker under the wing of his father Salvador De La Cruz Jimenez.  As a child Salvador was curious how the grapes hanging on a vine would eventually become wine in a bottle. To learn more about this process at the age of 20 Salvador decided to discontinue working with his father and take the next step in his career by working in a cellar.  This is when he began to learn all the tangible, hands on functions of winemaking. Salvador also worked as a Hospitality and Sales Associate to become well rounded and versed in all aspects of a winery,


To continue his education in winemaking Salvador enrolled at California Polytechnic State University (Cal Poly) where he obtained a degree in Enology and Viticulture and became the first generation of his family to attend college, an accomplishment that brought pride to his family. After graduating from Cal Poly Salvador De La Cruz has worked in renowned wineries in Sonoma, Napa, New Zealand and Australia. His education and industry experiences are only the beginning of a life-long dream to someday become a winemaker for his own wine label and now you can taste that dream with Ludor wines.




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Christian Cruz a Sonoma valley native, has always been surrounded by wine as some of his family members such as his father and grandfather had previously worked in the California wine industry.  Christian studied Business Administration at Sonoma State University specializing in international business with a minor in German.  After graduating college, Christian helped his father establish Fruta All Natural Ice Cream.

Throughout his years of growing his families ice cream company, Christian and a childhood friend Salvador De La Cruz would talk about the similarities of making ice cream and wine.  They both loved working with a natural product to make something that later people would enjoy. As their friendship grew Christians interest for wine continued to grow, 


Christian became more involved in wine by attending tastings as well as working with Salvador in the vineyards which led Christian to become well rounded in the wine industry.  After working a short time in the wine industry, Christian loved how ice cream making and wine making are similar in the sense that different fruits can create different complex aromas and flavors. 


In 2016 Salvador De La Cruz moved to Australia to work during a harvest in the Yarra Valley. Christian visited Salvador in Australia and became more fascinated with the wine industry where he proposed the idea of starting their own wine company. In 2017 Christian & Salvador both established that they would work together to craft world class wines that would showcase the soil, vineyard and winemaking practices of the Sonoma Valley.




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Coming from the same Cruz family, Lupita Cruz also grew up in the Sonoma Valley surrounded by family members working in the wine industry. Over the years she developed an interest in the industry that the region she grew up in was known for. Moving forward to now Lupita loves drinking wine, the process behind wine making as well as the lifestyle around it.


Lupita utilizes her experience in business administration, human resources and logistics as our amazing administrative manager helping us plan and coordinate pretty much everything behind the scenes. With an amazing eye for aesthetic and a very tasteful style, Lupita is hands on and involved in basically every situation. Whether it's marketing, networking, helping with design, or event coordination, she really does wear many hats for us and is always able to find a solution. 




Salvador De La Cruz Jimenez came to the United States for the first time in 1976 from Jalisco Mexico and has been involved in vineyard management since the moment he arrived in Sonoma.


Mr. De La Cruz Jimenez has worked at renowned vineyards such as Haywood vineyards, Walsh Vineyard Management, Weiler Twins Vineyards and now at Ludor wines. With over 40 years of vineyard management experience Mr. De La Cruz Jimenez does everything from the ground up and loves being outdoors in the vineyard with his dog Yuma. With Mr. De La Cruz Jimenez now at Ludor Wines he can see how his world class grape growing can turn into small lots of world class wines.




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Growing up in the Sonoma Valley Brian consistently worked jobs relative to the Wine Industry before beginning his design career. Throughout high school and college Brian worked jobs such as valet parking cars at large corporate wineries in the Napa Valley, stocking shelves in the Sonoma Market wine department, and serving a respected wine list at Hopmonk Tavern. 

Once pursuing a career in design, Brian landed a job as a Graphic Designer and sign fabricator for a sign company in the Napa Valley where an overwhelming majority of the clientele were large corporate wineries. 

Through these experiences in what is obviously the leading industry in the region, Brian began to realize how special the region he grew up in is and blossomed an interest in the lifestyle around wine making and enjoying the California Wine Country. After studying Graphic Information Technology at Arizona State University's Ira B. Fulton School of Engineering Brian established his own Creative Studio where these interests have driven Brian to pursue a clientele of local wine companies, restaurants and more.


Brian has been with us since our beginning and uses his creative skills to create quality designs and stunning visuals for our brand. Responsible for developing our branding, our wine labels, and  website, Brian continues to deliver high quality visuals and design for all aspects of our company.




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A Sonoma native, Seattle transplant free-spirited girl that knows how to throw a party!

Olivia is our special events coordinator for that exact reason.  With experience in organizing and coordinating teams of people, shows and events Olivia is a great asset to our team here at Ludor Wines.

A graduate of Cornish College of the Arts, Olivia is a true dramatist at heart.  Earning a degree in Musical Theatre, Olivia has specialized in everything from play writing to stage combat.  Although these are awesome skills, we use her for her skills in organizing and leading groups of people. 

At Ludor Wines, Olivia handles all of our launch parties, farmers makets, corporate events, & more.




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Yuma is a 2 year old German Shepard that is full of energy and loves to play.  His favorite things to do are chase down ducks, turkeys and deer, swim the vineyard ponds,  and drag around the biggest stick he can possibly find.

Without Yuma our vineyard just wouldn't be the same.  His duties are chasing down unwanted animals and birds, fetching things in the vineyard pond, keeping our vineyard manager Salvador Sr. safe... but most importantly, posing for pictures with his fans since he's our company mascot!